Why Sponsor a boat for the Trans Agulhas?
Or become a sponsor of The Trans Agulhas...
Welcome to the Why Sponsor the Trans Agulhas Boat Race page!
The Six Gun Grill Trans Agulhas, often called the "World's Toughest Inflatable Boat Race," is a legendary event that has captivated audiences for over 36 years. This adrenaline-fueled race spans four days and covers 700 km of South Africa’s stunning coastline, drawing thousands of spectators to beaches and millions of viewers online.
Sponsoring a team in this iconic race is more than just a branding opportunity—it’s a chance to align your company with passion, resilience, and adventure. Whether you’re looking to boost visibility, engage new audiences, or be part of an exhilarating journey, the Trans Agulhas offers unmatched exposure for your brand.
Dive into the details below to see why sponsoring a team in the Trans Agulhas is a decision that makes waves—both on and off the water!
The Six Gun Grill Trans Agulhas Boat Race has been a highlight of South Africa's sporting calendar for the past 36 years, offering sponsors unparalleled visibility and engagement opportunities. Here's why your brand should get involved:
Proven Partnership Success
Our main sponsor, Six Gun Grill, has described their partnership as an "amazing" experience with outstanding visibility and brand exposure. Similarly, Iconic Mossel Bay, another key sponsor, helps propel the event into hundreds of newspapers and media channels every year, ensuring your brand reaches far and wide.
Unmatched Social Media Reach
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In December 2024 alone, our social media channels achieved a reach of over 20 million people.
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Our video content garnered an impressive average viewing time equivalent to 3,000 days watched.
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Our website engagement exceeded 40,000 unique interactions.
On-Ground Visibility
The race spans 4 days of action-packed excitement, drawing thousands of spectators to:
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Starting Line: Crowds gather to see the boats off.
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Beach Stops: Boats make stops along the route where people flock to see the action up close.
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Daily Finishes: Each day concludes with thousands of fans lining the beach to cheer on the competitors.
What a beach stop looks like.
Stand out at the event
As a sponsor, your branding will stand out:
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Boats: Competitors prominently display their sponsors' logos on the sides of their boats.
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Gazebos & Flags: Branded gazebos, flags, and promotional setups are allowed on the beaches.
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Team Apparel: Teams wear branded tops, hats, and other gear to represent their sponsors.
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Vehicles: Competitors’ vehicles, which can be branded, generate year-round exposure as they drive to practice sessions and events.
Early sponsorship secures maximum exposure, not just during the race but throughout the year as competitors train and prepare.
Multimedia Presence
The race is covered extensively across:
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YouTube: Event highlights and full races are uploaded for global viewers.
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Television: Broadcasts are made possible thanks to our media partners, such as People’s Planet.
